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CHICAGO—April 27, 2023— Shift7, a B2B experience and commerce agency, has been awarded 2022 Partner of the Year North America…
New York, NY. (March 7, 2023) — Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Hiroshi Igarashi; Head…
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release. Salesforce’s Winter ‘23 Release…
Giving your customers what they really want will help you operate more efficiently from a digital perspective and more importantly,…
Transforming a business into a digital-first company is never easy. However, as B2B customer preferences and expectations evolve toward online…
Salesforce added key features, including support for subscription selling and sales enablement functionality. More than 150,000 companies are Salesforce customers….
Product information management is crucial to successful commerce through all channels, including dealers, distributors and ecommerce, write Kerri Angel, senior…
The B2B commerce opportunity is clearer than ever. Self-service purchasing not only makes doing business easier for your customers –…
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw…
As recently as a decade ago, an organization’s product information was considered a technical resource, owned by engineering and/or IT…
a whitepaper collaboration with inriver This guide will walk you through how to achieve digital commerce success. Ultimately, it’s…
Building the right digital experience for B2B customers is much more complex than crafting a user-centric B2C experience. We know…
In this episode of the Agile Digital Transformation Podcast, Andrew Walker, Shift7 Digital CEO joins host Tim Butara to explore…
On the path to growth and profitability, companies often focus on bringing in new customers. However, these new customers come…
The May 2022 tED (the Electrical Distributor) magazine Special Report “The Future of Business” featured Shift7 CEO Andrew Walker. Check…
You deserve to have a hardworking marketing technology (MarTech) stack. Unfortunately, many manufacturing organizations spend time and money on software…
It’s no secret that manufacturers must provide a robust, customer-centric eCommerce experience, and you’ve heeded the call. Because your in-house…
As customer expectations continue to evolve, manufacturers are finding that today’s B2B buyer has specific wants and requirements. Providing the…
The competitive manufacturing landscape requires a solid online presence. This means doing more than launching a website and creating profiles…
No matter what they are making, from building products to high-velocity consumer goods, manufacturers face many of the same challenges…
Manufacturers today live in a world where 87% of B2B buyers want self-service for all or part of their purchasing…
In this episode of AppExchange Mavericks, Salesforce MVP Evan Johnson interviewed Andrew Walker, CEO at Shift7 Digital, to learn about…
When it comes to marketing your manufacturing business, a single uniform message won’t get you very far. Your messaging and…
The way manufacturers do business has changed forever. Whether it’s COVID-19, supply chain headaches, or material and human resource issues,…
See how Shift7 helped Melissa & Doug achieve 10X in average order value in B2B Commerce. Melissa & Doug…
A robust B2B Commerce site brings a lot of advantages when it comes to operational efficiency, revenue, and an improved…
Over the past 24 months, the dynamic between B2B manufacturers and distributors changed in a major way. Since COVID-19 caused…
Manufacturers have been late to the game when it comes to effective eCommerce, but it’s top-of-mind for many – 66%…
Summary Your customers are seeking different ways of engaging and buying from you. As you deliver multiple channels including direct…
Listen in as Shift7 CEO Andrew Walker, made a guest appearance on The MDM Podcast for Season 6, Episode 2…
Manufacturers are not known to be digitally savvy, but changes in B2B buyer expectations and other factors have led to…
Digital engagement is more important than ever for manufacturers, and they must decide how to invest in resources for 2022….
Today, we are thrilled to share that we are continuing to fuel our growth with an important investment from Salesforce…
New York, NY — November 9, 2021 — Shift7 Digital, the modern digital agency for manufacturers, has secured a strategic…
Here at Shift7, we’ve worked with top-tier B2B organizations and manufacturers for a while. In that time, we’ve noticed a…
Recognizing it needed a B2B ecommerce channel to keep up with its customers’ growing preference for doing business online, and…
New York, NY — October 26, 2021 — Experts predict holiday spending will be up as much as nine percent…
Shift7 was proud to receive the 2020 Partner Project of the Year award at PIMpoint for our work with client…
This year Shift7 was a proud sponsor inriver PIMpoint Digital 2021, the world’s largest product information management event, dedicated to…
Getcha popcorn ready! In the spirit of how great it feels to receive a personalized playlist from someone that really-gets-you,…
It’s time to start thinking about how your pandemic strategy can help you in the post-pandemic world. Last year,…
We know manufacturers well at Shift7. We were raised by them, we admire them, and now, we work with them….
Manufacturers evaluating online growth strategies are weighing their options to drive revenue. Some focus on online distribution footprint, some extend…
What’s bigger than Amazon when it comes to e-commerce? Nothing. Except, well… Amazon. Over the past several years Amazon has…
In a pandemic-ridden 2020, B2B ecommerce sales for manufacturers grew year over year by 6.7% to about $458.7 billion from…
Behavior has changed dramatically over the last year and buyers have trained themselves to be much more self-sufficient, now preferring…
Shift7 Digital, the modern digital agency for manufacturers, today announced it has updated its Consultant Listing on Salesforce AppExchange, empowering…
About The future looks bright for growth in the global construction industry, and manufacturers and distributors serving the sector with…
Although marketers have focused much of their energy over recent years on promoting brands’ digital experiences beyond the corporate website,…
As the one-year mark of COVID-19 becomes a reality, many businesses are shifting focus to what doing business will look…
In the past, the roadblock to digital marketing transformation was “Why should we go digital?” Manufacturers felt little urgency to…
Listen in as Randy Higgins, Chief Strategy Officer of Shift7 Digital, makes a guest appearance with Host Brian Walker on…
In 2020, digital marketing became one of the only ways for so many industries to do business, and for many,…
2020 rocked countless industries to their core and digital engagement became the only way to do business for so many….
Listen in as Andrew Walker, CEO of Shift7 Digital, makes a guest appearance on B2B Nation Podcast for Episode: How…
Few things paralyze like uncertainty. When the road is long and the path isn’t clear, the chosen course of action…
Today, Shift7 Digital, the modern digital agency for manufacturers, is announcing a new strategic partnership with Salsify, the commerce experience…
Looking to improve customer experience in 2021? You’re not alone. Many companies rank an improved customer experience at or near…
New Data Shows COVID-19 Accelerates Digital for Brands Worldwide Today, Shift7 Digital, the modern digital agency for manufacturers, is sharing…
CEO Andrew Walker to Chair First Day of The Conference, Additional Execs to Lead Panels and Fireside Chats Today, Shift7…
A Leading Digital Marketing Agency Hires Joe Anzalone as VP of Salesforce Technology to Help Manufacturers Accelerate Online Presence …
The COVID pandemic transformed all industries including manufacturing. Old ways of doing business went by the wayside. “Down the road”…
We are so proud to announce we’ve been chosen as one of Crain’s New York’s 100 Best Places to Work in…
Today, Shift7 Digital, the modern digital agency for manufacturers, announced its partnership with Salesforce Commerce Cloud Quick Start Solutions. Shift7 Digital is…
New Survey of Manufacturers Shows Over Half Have Not Accepted PPP Assistance Despite a tumultuous first half of 2020 that…
Today, Shift7 Digital, the modern digital agency for manufacturers, is revealing how manufacturers can maximize their digital presence to drive…
Today, Shift7 Digital, the modern digital agency for manufacturers, announced that it has tripled its profitability in the last 24…
There is one disruptor we have not talked about yet: Mike Tyson. He disrupted the pay-per-view industry back in June…
Remember the good ol’ days of dial-up internet? Doo-de-doooo, bleep-bloop, scratch, scratch, ding! You know what I’m talking about. A…
Is your manufacturing company ready for the next five years? How about the next 10? If your immediate response was…
As manufacturers look to the future with the goal of optimizing their digital experiences, there is much more than meets…
You may not know your customer as well as you thought. While you might believe that they are loyal to…
Andrew Walker, CEO, SHIFT7 Digital As a leader of a digital agency that’s in a huge growth period, there’s a…
When’s the last time you used a landline? How about a pay phone? (Do those things even exist anymore?) If…
Let’s talk about the history of manufacturers and how they did sales and distributions over the last couple of decades….
Let’s take a trip back in time. The year is 1984, the internet is in its advent, and e-commerce is…
We live in the age of the empowered buyer. We have technology at our fingertips 24/7, and at any given…
Name a product that you can’t purchase online. If you’re having a hard time thinking of something, good. That’s the…
It’s here, the moment that was bound to happen: your business needs a new website, product catalog, or application. Or,…
Many sales professionals have grown increasingly worried as new digital technologies enter their space and change how they interact with…
I generally find that my years follow a theme. 2018 was the year of getting my hands dirty and building…
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