July 19th, 2021 /
Manufacturers evaluating online growth strategies are weighing their options to drive revenue. Some focus on online distribution footprint, some extend their primary business model with a direct-to-consumer offshoot, and some launch and grow their own B2B ecommerce offerings to directly serve customers and dealers/distributors with an all-in-one online experience.
Whether it be for selling parts or finished goods, or for serving strategic accounts, or long-tail small customers, business models for growing B2B commerce abound, and there’s no one-size-fits-all solution.
Learn how the Melissa & Doug company not only made their transition, but grew their AOV 3x by doing it.