Shift7 in CMSwire : Can Your Website Still Be the Backbone of Your Digital Experience?

Although marketers have focused much of their energy over recent years on promoting brands’ digital experiences beyond the corporate website, they shouldn’t put website investment on the back burner. The COVID-19 pandemic made that very apparent. CMSWire reports that in 2020 most companies invested in digital marketing to ensure their websites deliver experiences customers crave.

Our CEO Andrew Walker shared his thoughts with CMSwire why a website is a both a company’s backbone and digital face.