Shift7 in Entrepreneur – Now or Never : Why Manufacturers are Moving Dollars to Digital Engagement

The COVID pandemic transformed all industries including manufacturing. Old ways of doing business went by the wayside. “Down the road” plans for digital marketing became the central focus as manufacturers modernized their businesses on the fly. Companies realize that seamlessly connecting with current and prospective customers, resellers, and retailers through an integrated brand experience is now essential to survival.

Halfway through 2020, Shift7 surveyed hundreds of manufacturing business decision makers to learn how they were enduring the chaos.

The results were not what we anticipated. Our CEO Andrew Walker shared his thoughts with Entrepreneur Media.