What’s bigger than Amazon when it comes to e-commerce? Nothing. Except, well… Amazon. Over the past several years Amazon has remained relatively quiet on their B2B ventures, but after they shared metrics at the end of Q1, it was reported that their B2B market opportunity with their Amazon Business platform could be as large as $1.5 trillion in the US and $2.1 trillion internationally. For context, this is larger than their B2C market.
It’s easy for manufacturers to see the news of Amazon Business as a “if you can’t beat ‘em…” situation, but it’s so much more than that, and it’s foolish to think that either succumbing the marketshare pull or ignoring it entirely is the solution.
See our CEO Andrew Walker’s advice on combating against this competitive trillion dollar company here.