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Salesforce Ventures Invests in Shift7 Digital

By Andrew Walker, CEO Shift7 Digital

November 09th, 2021 / Tags: ,

Today, we are thrilled to share that we are continuing to fuel our growth with an important investment from Salesforce Ventures. Digital commerce has transformed businesses in the past 18 months – and for many, it’s been the difference between success and failure. This is especially true for manufacturers in the B2B space, and also where we shine. This investment only further reinforces that the work we’re doing to help manufacturers succeed in the digital space is making an impact, and will allow us to advance our business in the form of accelerator development, key new hires and much more.

Salesforce is the undisputed global leader in CRM – and with this financing, Shift7 joins the Salesforce Ventures portfolio of tech heavyweights like Auth0, Databricks, DocuSign, Guild Education, Hopin,, nCino, Snowflake, Snyk, Stripe, Tanium, Twilio, Zoom, and many others. To say we are proud to be in this company is an understatement. This news comes as we’ve strengthened our partnership with Salesforce over the last two years – advancing to Ridge partner status, and driving the creation and launch of Shift7 Rocket, our proprietary approach to B2B commerce implementation for manufacturers, built exclusively using the Salesforce B2B Commerce Cloud platform. The program has had a tremendous influence on our ability to serve our customers in more robust ways – by delivering manufacturers with a highly prescriptive program that enables them to launch with speed and certainty.

The funding will be used to advance the buildout of enhancements to the Rocket accelerator along with others that will help manufacturers get the most out of the Salesforce platform, as well as support the growth of our talented and expanding team. 2021 has been a busy and exciting year for the manufacturing industry – and as a result, for Shift7. This investment will allow us to continue the great work we’re doing to help manufacturers modernize in a rapidly changing digital landscape.

A huge thank you to our customers, our employees, and our partners for helping Shift7 reach this significant milestone. None of this would have been possible without you. Your enthusiasm and pursuit of change have grown this amazing company, and we are so grateful to have the ability to work with you and to serve you.

With this investment in hand, we now have the opportunity to put our heads down and go to work. This new capital will fuel even more innovation, allowing us to deliver even more customer-centric, digital transformation for the manufacturing industry.

Let’s GO!




Shift7 Digital Leadership Team



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