Today, Shift7 Digital, a modern digital agency for manufacturers, announced the appointment of Joe Anzalone as its new Vice President of Salesforce Technology. As the former Global Director for Salesforce at consulting firm Slalom, Anzalone is an experienced technologist with two decades of expertise driving integrations that support go-to-market strategies for leading products.
“Joe has an impressive track-record of leading successful Salesforce client programs, and building strong client relationships, combined with a deep understanding of the Salesforce ecosystem and its solutions,” said Andrew Walker, CEO of Shift7 Digital. “Shift7 remains laser-focused on delivering a complete approach that supports digital acceleration for manufacturers – which has never been more important. Joe is a key piece of our approach because we recognize that an effective approach starts with a well-equipped team.”
A recent survey, commissioned by Shift7, found that over two-thirds of manufacturers have moved marketing dollars from traditional to digital channels this year – with eight in ten investing the most of their marketing spend on their own website. More than half said the majority of their sales have come from online channels in 2020. Shift7 collaborates with manufacturers to help educate them about the changing digital landscape, including analyzing their digital presence, integrating the brand experience across platforms and streamlining a company’s digital properties to help them accelerate their online footprint.
“Shift7 is truly an innovator and their creation of this new role underscores its commitment to bringing together experts in technology and consulting to help manufacturers move the needle,” said Anzalone. “I’m excited to join the team and help bring a competitive advantage to our customers.”
Shift7 has also added Amanda Marx as Vice President of Marketing. Marx is the former Director of Digital and Product Marketing at Life Fitness, with prior consulting experience at Abbott Laboratories and Acquity Group.
“We have recruited two stellar individuals who are leaders in their fields and I, personally, recognize the value they each bring and what that means for the growth of our company as well as the brands we support,” added Walker.
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Shift7 Digital is revolutionizing the digital experience for manufacturers and their customers. Backed by a team of experts with deep industry insights, Shift7 truly understands the challenges and opportunities facing the B2B market today and delivers a customized, yet prescriptive process for partnering with companies as they evolve from a product-centric to a customer-centric approach. Shift7 is modernizing manufacturing to help businesses transform through digital marketing to drive connections, commerce and revenue.