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All Hail the Empowered Buyer

October 14th, 2019 / Tags:

You may not know your customer as well as you thought.

While you might believe that they are loyal to your brand and your product, what’s to keep them from venturing into other great options—like those on the front page of Google’s search results—when shopping online?

I’ve said it before, and I will say it again: It’s the age of the empowered buyer. Your customer is definitely browsing, researching, and buying online. It’s easy, it’s convenient, and it’s just the way it is. And the only way you’re going to stay top of mind is if you meet them where they are—in the ethers of ecommerce and online marketing.

I know what you’re thinking. How do I get there?

As a manufacturer, this is one of the top questions you can ask yourself about taking your marketing direct to consumer – whether contractor, engineer, or scientist. How do I get the right product, in the right place, at the right time, all on my terms? As you can imagine, it’s much easier said than done.

It takes research to really understand where your customers are, both online and offline. Then, you need to have the customer journey maps to support it. From there, you can create a robust marketing plan that targets your ideal customers with the exact information they want (and need) to commit to purchasing your product.

As we like to say, if you market it, they will come.

Interested in learning more about going digital with your marketing efforts? Connect with us at Plus, continue to follow along with our Future Proof video series to learn more about how manufacturers can thrive in a digital world.


Holy What?

The world of B2B manufacturing is changing—ready or not. But if this has you thinking, “holy sh*t!” don’t worry — you’re not alone. SHIFT7 Digital is here to bring the world’s leading manufacturers into the future. In each episode of the Future Proof series, our team of experts will walk you through how you can take control of your digital experiences, start to finish. From creating a roadmap to understanding your customers and everything in between, this series will take you from “holy $#*!t” to “holy shift.” Welcome to the path forward.

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