Full-Service Digital Solutions


Brand Website Experiences

Do you have a modern site design that works for the many audiences you serve?


B2B brand websites serve many audiences – from customers, prospects, engineers, technicians, DIYer consumers, recruits, shareholders and more. Offering a game-changing site experience starts with knowing these audiences and designing with them in mind. As manufacturing experts, we know how to gain customer insights and build differentiating customer experiences even for the most technical B2B user.

  • User Research
  • Customer Journey Design
  • Content Strategy
  • UX Strategy & Design
  • Visual & Interaction Design Realization
  • Information Architecture
  • Analytics Assessment & Competitive Analysis
  • Content Platforms : WCM/CMS/DXP
  • Functional & Technical Design
  • Content Strategy & Migration
  • Testing & Launch
  • Onboarding

Customer Self-Service and Commerce Experiences

Looking to shift transactions from in-person or through call-center to online? Promote self-service features for your customers?


Enabling online transactions with B2B accounts can be a key growth driver as businesses seek to introduce direct to OEM sales, serve a long tail of low-volume wholesalers that require a lower cost to serve go to market model, or support other key accounts that desire self-service.

  • Customized Demo
  • User Research
  • UX Strategy & Design
  • Visual & Interaction Design Realization
  • Functional & Technical Design
  • Integrations with PIM, Content, CRM, ERP Platforms
  • Testing & Launch
  • Onboarding

Digital Marketing Foundation

Are your online experiences generating measurable returns for the business? Are you growth focused – using data analytics and modern marketing automation techniques to acquire and convert customers with measurable influence on pipeline and revenue?


Marketing strategies drive business growth through acquisition of new customers, increased digital channel adoption, and increased conversion rates. If your B2B marketing team has a skillset or bandwidth gap, we can help.


Work with our talented B2B marketers as an extension of your own team in either a project-based or ongoing partnership model that we call CXM, and get to work, fast.

  • Audience segmentation
  • Customer acquisition
  • Customer loyalty/retention
  • Digital channel adoption
  • Analytics strategy & execution
  • Marketing Technologies
  • PPC management
  • Marketing Automation
  • CXM Run Model

Digital Strategy & Plan Services

Commercial leaders need actionable, prescriptive direction for immediate next steps and a roadmap to a transformational customer experience


By taking the necessary time to assess what’s possible, then focusing efforts on key opportunities, businesses can move forward with momentum.

  • Digital Strategy & Vision
  • Business assessment & business case creation
  • Customer Research, Persona and Journey Development
  • Digital distribution channel strategies
  • Financial & Executive Alignment
  • Roadmap Development & Prioritization
  • Enterprise Commercial Architecture
  • Digital Program Development

Plan - Build - Run Methodology



We believe manufacturers and distributors should take a Plan ▪ Build ▪ Run approach to revolutionizing the digital experience for their customers.


From defining the customer experience vision, to building the architecture that brings it to life, to running it by your side delivering continuous improvement and impactful outcomes – Shift7 industry experts are with you each step of the way.


  • PLAN
  • RUN

Product Information Management

Do you have multiple sources of content “truth” about your products? Is there an unscalable manual effort involved in managing your product information across sales channels?


Branded Manufacturers know their products and market positioning better than anyone, and have the competitive advantage of creating the richest online experience available across every channel your customer touches.

  • PIM architecture and integrations with ERP, CRM, eCommerce
  • PIM ingestion from MDM, PLM, or ERP
  • PIM syndication to online retailers and distributors
  • Product content strategic prioritization and enrichment services
  • Testing & Launch
  • Onboarding

Run & Operate Services

Do you have the resources to own the product roadmap & enhance your application after launch? Are you ready to demonstrate that the new online experience is generating measurable growth & returns for the business?

Operate your new Digital Experience like a product. Transition from Build into Run mode with a Shift7 team engaged to sprint through ongoing application enhancements while we drive demand and adoption together.

Shift7 works an extension of your own team in an ongoing partnership model that we call Run & Operate. Let’s work together to grow what you’ve built.


If your marketing & tech teams have a skillset or bandwidth gap, we can help. Work with us as an extension of your own team in an ongoing partnership model that we call Run & Operate, and let’s work together to grow what you’ve built.

  • Outcome Focused
  • B2B Expert Talent

Salesforce Multi-Cloud Solutions

Architecting multi-cloud solutions with Sales, Service, Commerce, Marketing, Mulesoft and More


As founding member of Salesforce B2B Commerce Advisory Board, and one of just six Expert level partners for Commerce Cloud globally, Shift7 has built upon this depth with the hiring and training of team members to now deliver multi-cloud solutions that center around modern customer experience goals.


With our B2B Manufacturing & Distribution industry expertise, Shift7 is uniquely qualified to put the Customer 360 to work for B2B businesses looking to build a personalized and modern customer experience on an existing core platform.

  • Sales Cloud
  • Service Cloud
  • Commerce Cloud for B2B
  • Marketing Cloud
  • Mulesoft