Shift7 in MarTech Series : Brand Digital Marketing in the Era of Covid-19

2020 rocked countless industries to their core and digital engagement became the only way to do business for so many. Our whole business is thinking about digital marketing – all day, every day – and not even we could have predicted how important digital marketing would become a year ago. Although 2021 is underway, and there’s light at the end of the tunnel on the COVID pandemic, at least one thing hasn’t changed: digital marketing is here to stay and it needs to continue to be a top priority for businesses who want to compete – no matter the industry.

If the past year has taught the business world anything, it’s that digital is more critical than ever.

Our VP & Executive Creative Director, Derek Van Horne, and Director of Digital Marketing, Iris Kelley, shared their top five predictions for how brands will engage digital marketing in 2021 with MarTech Series.