Behavior has changed dramatically over the last year and buyers have trained themselves to be much more self-sufficient, now preferring to interact on digital portals. Whatever your channel strategy, you cannot risk ignoring your own site experience as an important competitive component and potential lever for growth.
Join our exclusive session where we will discuss what defines best-in-class buying experiences and where and how AI can be used. We’ll explore how to overcome some of the challenges inherent in B2B ecommerce – from simple findability of products with extensive attributes to arming customers with the right product knowledge, to automating intelligent cross-sell & upsell recommendations.