Bringing a 110-year-old food ingredients producer to a Unified Experience
Ingredion is a global innovator in the starch & sweetener spaces. For 100+ years Ingredion has delivered products and solutions to satisfy consumer tastes. As consumer tastes and digital expectations continue to evolve, Ingredion needed to transform the way they are positioned in the market, attract new customers, and enable self-service capabilities.
Ingredion invested in brand positioning to be seen as a global collaborator and innovator, but was struggling to deliver an online experience that matched its desired reputation for innovation and collaboration.
Ingredion also invested in best in class technology platforms, but there was no sense of unity in tying the technologies together and delivering a global unified experience.
Increase Digital Account Self-Service
YOY Online Revenue Growth