all work


Bringing a 110-year-old food ingredients producer to a Unified Experience


Ingredion is a global innovator in the starch & sweetener spaces. For 100+ years Ingredion has delivered products and solutions to satisfy consumer tastes.​ As consumer tastes and digital expectations continue to evolve, Ingredion needed to transform the way they are positioned in the market, attract new customers, and enable self-service capabilities.​

Ingredion invested in brand positioning to be seen as a global collaborator and innovator, but was struggling to deliver an online experience that matched its desired reputation for innovation and collaboration.​

Ingredion also invested in best in class technology platforms, but there was no sense of unity in tying the technologies together and delivering a global unified experience.


  • Unified Experience Strategic Roadmap – We developed personas, user journeys, and a 3-year roadmap to prioritize quick wins and drive a unified experience aligned to business outcomes.
  • User Experience Heuristic Research – We connected with Ingredion’s prospects & customers and performed independent research to identify their needs and translated them into a prioritization of features and functions to deliver.
  • Adobe Experience Manager (AEM) Upgrade – A foundational finding in the roadmap was to upgrade Ingredion’s instance of AEM to prepare for a world class digital unified experience.
  • Salesforce B2B Commerce Rollout – We applied priorities from the roadmap and user research to enable customer self-service on the customer portal.
  • Unified Experience Releases – We enabled a digital experience that integrates backend technologies and delivers an enhanced brand experience globally allowing for scalable releases.


  • Salesforce B2B Commerce Cloud
  • Adobe AEM
  • Adobe Target
  • Adobe Analytics



  • Increase in Converted Leads
  • Shortened Sales Cycle
  • Increased Cross-Selling of Products
  • Reduced Cost to Serve


Increase Digital Account Self-Service


YOY Online Revenue Growth


"Shift7 brought smart designers & highly skilled technologists that had experience in the platform to match our business needs."

Jon Gara
Ingredion VP Customer Experience