Enabling self-service B2B eCommerce for long-tail retail customers.
A well-known brand manufacturer of children’s toys, Melissa & Doug products can be found across the country in stores ranging from big box retailers to small boutique shops.
Melissa & Doug recognized that their sales model did not scale to serve a high potential long-tail customer segment – the 10,000+ small local retailers that order < $5K a year in product. And lack of business intelligence on this long tail of customers was preventing growth.
The team needed a financial business case on the effort, and a partner to execute bringing it to life alongside existing systems.
Cost to serve savings