Overview
Global Industrial, a Systemax, Inc. company, is a leading national distributor of industrial products and MRO supplies. The business was looking to differentiate themselves with thought leadership established through educational content, but they faced numerous challenges, including:
- A product-focused and product-led website experience
- A homegrown website platform with little flexibility for expanding content storytelling
- An increasingly competitive environment
Services
Solutions
- Creation of The Knowledge Center, a digital, content-rich resource designed to empower customers with expert advice on topics they need to succeed and grow
- User Experience Design of The Knowledge Center site experience
- Build-out of the site using Bloomreach Experience Content and Bloomreach Discovery technologies
- AI-driven tools to create relevant experiences, with machine learning setting the site up for scale
- Integration with home-built eCommerce site to tie two user experiences together, connecting educational content with related product categories
Platforms
- Bloomreach Experience Content (formerly brX)
- Bloomreach Discovery (formerly brSM)
Impact
- Expert advice offered through The Knowledge Center cemented Global Industrial as a partner in helping customers grow
- 25+ customer segments were served AI-driven content recommendations
- The organization saw a 12x increase in monthly content shared
12x
Increase in monthly content shared
25+
Customer segments served AI-driven content
