Persona-based Experience Design Powers Digital Growth at this Oshkosh Corporation company
For 50 years, Jerr-Dan, an Oshkosh Corporation company, has defined towing and recovery industry standards, offering an extensive range of light, medium and heavy duty wreckers, carriers and rotators.
Jerr-Dan wanted to accelerate revenue growth through a new website experience and grow loyalty with end users, but was challenged by a 10 year old site experience that was cumbersome to update and left users frustrated with incomplete info.
This small in-house marketing team knew digital channels could drive business growth, but needed a partner to set them up with best in class practices, and the dated site experience needed a modern overhaul.
Increase in visitors sent to distributors via on-site locator tool
Increase in leads generated monthly
Increase in average session pageviews