Driving revenue growth through digital demand
FleetPride is the nation’s largest independent distributor of heavy duty truck and trailer replacement parts, with over 285 branches spanning the country. They had launched an early B2B Commerce experience, but it lacked customer-centric UX. With little marketing focus, it had not grown.
The organization was ready to evaluate the growth potential of the digital channel, modernize the online experience, and use best-in-class digital marketing to accelerate revenue growth—online, through field sales, and in-store.
Customers engaged in personalized journeys for the first time
Identified growth opportunity over 5 years