Bringing a 100-year-old construction products manufacturer into the digital age
USG’s digital experiences weren’t living up to its well-known, premium reputation. Its digital solutions and tools were either outdated, not user friendly, inconsistent with the brand, or were simply nonexistent. In particular, product information was exceedingly hard for customers to find because of poor organization and categorization, a lack of alignment with customer needs, and incomplete or buried data.
Increased time spent Self-Servicing
INCREASE IN Downloads per session
INCREASE IN ORDER SAMPLE REQUESTS