all work

Mercury Marine

Unique product data model design & enterprise PIM rollout

Overview

Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. Mercury Marine did not have a master system for Product Information, and several of its acquired parts & accessories divisions had legacy PIM solutions on a variety of now-unsupported platforms. These divisions share common parts and have a business need for transparency not only for accessing their own product data, but also for access to each others. Siloed legacy product data brought many challenges including: ​

  • Intra-business-unit operations required a common understanding of data accuracy across many teams​
  • Complexities of product categories had many unique data structures​
  • Legacy PIM systems in place were no longer supported, causing IT maintenance headaches​

Solutions

  • Discovery and design of a unique 2-tier flexible data model for both the BU that “owns” a part and the other BUs that can now access and add a layer of content to sell/utilize it. ​
  • InRiver PIM implementation, with rolling phases to onboard business units​
  • Ingestion from ERP and data warehouses​
  • Bidirectional integration with Adobe AEM dynamic media server for DAM assets​
  • Syndications to :​
    • Adobe AEM and Adobe Magento​
    • B2B portals​
    • Print Materials (catalogs, billboards)​

Platforms

  • InRiver PIM

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Impact

  • All business units leveraging a common PIM with universally defined data structure​
  • Efficiencies in marketing asset management across brand.com sites, b2b portals, and print collateral

4

Business Units launched

2-tier

Unique data model created

With multiple PIM projects underway, we can now connect PIM to brand websites like MercuryMarine.com, Mercury Racing, and other Brunswick division sites. We also still do a lot of print publishing with an existing system and are now able to enrich product data in PIM before sending to catalogs, making that process more efficient.”​ -

Mary Jo Mullen
Manager, Product Data & Analysis​