Overview
Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. Mercury Marine did not have a master system for Product Information, and several of its acquired parts & accessories divisions had legacy PIM solutions on a variety of now-unsupported platforms. These divisions share common parts and have a business need for transparency not only for accessing their own product data, but also for access to each others. Siloed legacy product data brought many challenges including:
- Intra-business-unit operations were unable to maintain data standards or accuracy across teams
- Complex product categories forced the creation of many unique data structures
- Unsupported legacy PIM and Print systems were risk to business and a maintenance headache to IT
Solutions
- Developed flexible data model that gives the parent brand marketing ownership of a product while allowing to other brands to leverage parent level attributes in addition to creating content specific to their brand.
- Scalable data model, designed to onboard additional brands as their business grows.
- Inbound data is collected from several sources and aggregated providing a single PIM ingestion point, in inriver PIM
- Bi-directional integration with Adobe AEM allows asset metadata to be managed in PIM and DAM
- Integrations with inriver PIM include :
- Adobe AEM DAM – associating digital media to products
- Adobe Magento – Supporting 6+ brand websites
- B2B portals – Providing product content and assets to 20+ dealers
- Print Materials – Supplying print content to over 25 brand catalogs
Platforms
- inriver PIM
Impact
- All business units leveraging a common PIM with universally defined data structure
- Efficiencies in marketing asset management across brand.com sites, b2b portals, and print collateral
6+
Brand websites
20+
Dealer Portals
25
brand catalogs