As recently as a decade ago, an organization’s product information was considered a technical resource, owned by engineering and/or IT…
On the path to growth and profitability, companies often focus on bringing in new customers. However, these new customers come…
As customer expectations continue to evolve, manufacturers are finding that today’s B2B buyer has specific wants and requirements. Providing the…
Digital engagement is more important than ever for manufacturers, and they must decide how to invest in resources for 2022….
In the past, the roadblock to digital marketing transformation was “Why should we go digital?” Manufacturers felt little urgency to…
Listen in as Randy Higgins, Chief Strategy Officer of Shift7 Digital, makes a guest appearance with Host Brian Walker on…
When’s the last time you used a landline? How about a pay phone? (Do those things even exist anymore?) If…
Today, Shift7 Digital, the modern digital agency for manufacturers, is revealing how manufacturers can maximize their digital presence to drive…
Looking to improve customer experience in 2021? You’re not alone. Many companies rank an improved customer experience at or near…