Results by tag: Strategy

Product Information: a strategic asset to set you up for commerce success

As recently as a decade ago, an organization’s product information was considered a technical resource, owned by engineering and/or IT…

Customer Loyalty and Retention Matter – Here’s Why

On the path to growth and profitability, companies often focus on bringing in new customers. However, these new customers come…

Shift7 in Entrepreneur – 8 Tips to Revolutionize the Manufacturing Customer Experience

As customer expectations continue to evolve, manufacturers are finding that today’s B2B buyer has specific wants and requirements. Providing the…

Spending Savvy in 2022: Digital Engagement for Smart Manufacturers

Digital engagement is more important than ever for manufacturers, and they must decide how to invest in resources for 2022….

Shift7 in MAPI : Digital Marketing Transformation for Manufacturers in a Post-Pandemic World

In the past, the roadblock to digital marketing transformation was “Why should we go digital?” Manufacturers felt little urgency to…

State of Commerce Experience Podcast : What eCommerce means for B2B Manufacturers

Listen in as Randy Higgins, Chief Strategy Officer of Shift7 Digital, makes a guest appearance with Host Brian Walker on…

The Time Is Now: Invest In Your Digital Experience

When’s the last time you used a landline? How about a pay phone? (Do those things even exist anymore?) If…

Manufacturer Must-Haves: Shift7 Digital Outlines 7 Ways for Brands to Excel During Covid-19 and Beyond

Today, Shift7 Digital, the modern digital agency for manufacturers, is revealing how manufacturers can maximize their digital presence to drive…

So, you want your customers to do business online. Now what?

Looking to improve customer experience in 2021? You’re not alone. Many companies rank an improved customer experience at or near…