Distribution Channel Advantage

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DISTRIBUTION CHANNEL ADVANTAGE

Manufacturing executives are being challenged to drive revenue growth that can’t be realized through traditional sales channels, due to disruptors like Amazon and changes in buying behavior. We’re accustomed to a retail-like buying experience in our personal lives and have come to expect it as B2B buyers as well. Manufacturers must put selling strategies in place to capitalize on new channel opportunities, and to meet your customers where they are to provide a better buying experience.

Channel Optimization Strategy
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Every B2B organization today has a far more complex buying ecosystem with many channels to support. It’s now more important than ever to find the right balance and priority to support these channels. We help you develop a channel optimization strategy with clear objectives.

  • Define B2B customer journey and path to purchase
  • Identify opportunities for growth
  • Business case creation to fund growth initiatives
  • Roadmap of initiatives to achieve growth
Product Information Management (PIM)
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Product information is central to a true multi-channel strategy and the foundational building block. We help you implement and optimize PIM solutions.

  • Business process definition and re-engineering
  • Information architecture
  • PIM implementation
  • PIM optimization and run model
eCommerce
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As more and more B2B companies are trying to reach the end consumer, having the right eCommerce strategy and platform in place is more important than ever. We help you to define this strategy and select and implement a platform.

  • Distribution and direct to consumer channel strategy
  • Platform selection
  • Platform implementation
  • Platform optimization and run model
Configure, Price, Quote (CPQ)
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It’s no longer true that products are too complex to buy online. In fact, there is a large opportunity to drive additional sales and reduce ordering errors by allowing complex product configuration and quoting online. Shift7 helps B2B customers select, configure and implement these tools.

  • Platform selection
  • Platform implementation
  • Platform optimization and run model
LET’S START A RELATIONSHIP TOGETHER.

We’ll identify your company’s needs and build a practical roadmap forward so that you can create deeper connections with your customers and drive business outcomes.