In a pandemic-ridden 2020, B2B ecommerce sales for manufacturers grew year over year by 6.7% to about $458.7 billion from $430.0 billion in 2019, based on our estimates.

What was once physical and manual—in-person sales calls, manual order processing, swinging by a distribution branch for an order pick-up—is now entirely more digital. And this trend is not a temporary one.

The Key Findings from the 2021 B2B Manufacturing Report analyzes how the pandemic permanently accelerated the pace of B2B ecommerce and which manufacturers are leading the pack—including case studies on Proctor & Gamble and PPG with 6 data-packed charts.

Our CEO Andrew Walker explains in this report how to stake your claim in ecommerce to stay relevant and competitive.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

We know manufacturers well at Shift7. We were raised by them, we admire them, and now, we work with them. Spending so much time with manufacturers we’ve learned one major element. They like to see the finished project.

However, getting the digital experience built isn’t the end. It’s the start.

Digital transformation is an ongoing process. Here at Shift7, we’ve constructed 7 ways you can turn your current marketing into exciting, relevant, and revenue-building growth marketing.

Download our guide and get access to some of the professional knowledge we’ve gained for manufacturers, like yourself.

 

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Manufacturers evaluating online growth strategies are weighing their options to drive revenue. Some focus on online distribution footprint, some extend their primary business model with a direct-to-consumer offshoot, and some launch and grow their own B2B ecommerce offerings to directly serve customers and dealers/distributors with an all-in-one online experience.

Whether it be for selling parts or finished goods, or for serving strategic accounts, or long-tail small customers, business models for growing B2B commerce abound, and there’s no one-size-fits-all solution.

Learn how the Melissa & Doug company not only made their transition, but grew their AOV 3x by doing it.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

A unified experience to serve a global audience and multiple brands.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Bringing a 100-year-old construction products manufacturer into the digital age.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Bringing a 110-year-old food ingredients producer to a Unified Experience

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Enabling self-service B2B eCommerce for long-tail retail customers.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

A MULTI-BRAND WEB EXPERIENCE BUILT FOR SCALE

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

AN OPTIMIZED DIGITAL EXPERIENCE

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Driving revenue growth through digital demand

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

AI-DRIVEN CONTENT MARKETING IN MRO DISTRIBUTION

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Unique product data model design & enterprise PIM rollout

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

ACCELERATING REVENUE AND TIME TO MARKET WITH A DIGITAL MARKETING FOUNDATION

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Modernizing the Contractor Post-Sale Experience

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Revenue growth through online channel strategy & optimized merchandising.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Revenue growth through a focused B2B digital strategy.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

A shared digital journey with a leading distributor.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

Optimized site performance and improved scalability.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience

A B2B one-million SKU e-commerce site delivers a B2C-like experience.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

USG

Bringing a 100-year-old construction products manufacturer into the digital age.

Ingredion

Bringing a 110-year-old food ingredients producer to a Unified Experience