Services:
  • Adobe Experience Manager
  • Adobe Target Solutions
  • Adobe Analytics
  • Eloqua

The Challenge:

RSM’s content management system was siloed, buried, and dispersed, inhibiting them from using their website as a revenue-generating tool. RSM wanted to deliver a better digital experience to their customers, streamline their content management internally, leverage untapped channels like mobile, and use their website to drive business value.

Our Approach:

  • Designed a responsive solution and migrated RSM to Adobe Experience Manager to provide a streamlined experience across devices & break down siloed content
  • Utilized dynamic tagging and taxonomy so content authors could add and update content quickly and easily
  • Implemented Adobe Analytics to improve RSM’s ability to target customers based on data, create campaign profiles, and integrate onsite data with Eloqua
235%

Increase to website-driven revenue

35%

Increase in website leads

The Impact:

  • Designed a user-friendly and responsive solution that lead to a 235% increase in website-driven revenue
  • Successfully implemented an enterprise content management solution via AEM, leading to an increase in the volume and frequency of published content
  • Integrated marketing automation and customer relationship management solutions to increase the value from digital marketing and lead generation, leading to a 35% increase in website-driven leads

Thanks to Shift7's vision and multidisciplinary capabilities, the new website is a more sophisticated representation of RSM's brand and market leadership.

Ken Foster Director of Digital Media at RSM
RSM Talent Experience
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