Fisher Scientific – A B2B one-million SKU ecommerce site delivers a B2C-like experience

Services
  • Adobe Experience Manager
  • SAP Hybris
  • Endeca Search Engine
  • UX Design

The Challenge:

FischerSci.com was difficult to navigate, leading customers to become frustrated when they couldn’t find what they were looking for and ultimately drop out of the shopping funnel. It was such a difficult experience that only 2% of their customers were using the online catalog, and were instead turning to their print catalog which only offered 10% of Fisher’s products.

Fisher Scientific knew they were losing out on sales and needed a new ecommerce site that categorized products better, made it easier for users to find products, and integrated promotions across the site to drive users to targeted products.

Our Approach:

  • Migrated Fischer to Adobe Experience Manager and SAP Hybris to improve efficiency of content management
  • Conducted usability tests to inform product page design, organization, and navigation
  • Created page templates with improved navigation and relevant marketing information to create a cohesive & content rich experience across the site
  • Developed a robust pattern library of user interface components & visual styles to maintain a cohesive brand across all web assets
1.8 million

SKUs mapped

The Impact:

  • Created a more unified, responsive, B2C-like customer experience online based on data and customer insights
  • Provided Fisher Scientific with a cohesive brand and digital experience, including resources to be utilized for global sites and future site enhancements
  • Developed a solution to integrate relevant marketing materials throughout the customer’s buying journey
Fisher Scientific - Healthcare Category - Genral Gloves
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