Why Your Website S(UX)Articles | November 15, 2019
In the digital world, user experience (UX) encompasses all aspects of an end user’s interactions with your company, your services, and your products. Sounds like a party, right?
And just like a DJ sets the tone for a party, UX sets the tone for your customer’s experience with your brand. So what makes a kickass user experience?
Well, what makes a good DJ? They know the scene, the environment, what they want…and most importantly, what their crowd wants. That last part is key, and it’s the same on the web. To provide the best possible experience for your customers, you’ve got to know exactly what they want and deliver across multiple touchpoints, including:
- How they discover your product
- Your website interface and the sequence of actions they take as they navigate it
- The thoughts and feelings that arise as they interact with it
- The impressions they take away from the experience
Now here’s where it gets interesting. In the manufacturing space, in particular, it’s all about the products. And when a customer can’t find a manufacturer’s products online, nobody’s buying anything. Don’t let this be you.
If your website isn’t generating leads, chances are your UX isn’t all that great. But all hope is not lost! A moderate digital investment can make a major impact on your UX AND your bottom line. Consider partnering with a digital agency to make the shift and regain control of your online presence.
Interested in learning more or getting started? Connect with us at Shift7Digital.com/contact-us. Plus, continue to follow along with our Future Proof video series to learn more about how manufacturers can thrive in a digital world.
The world of B2B manufacturing is changing—ready or not. But if this has you thinking, “holy sh*t!” don’t worry—you’re not alone. SHIFT7 Digital is here to bring the world’s leading manufacturers into the future. In each episode of the Future Proof series, our team of experts will walk you through how you can take control of your digital experiences, start to finish. From creating a roadmap to understanding your customers and everything in between, this series will take you from “holy $#*!t” to “holy shift.” Welcome to the path forward.