See how Shift7 helped Melissa & Doug achieve 10X in average order value in B2B Commerce.

 

Melissa & Doug supports small, brick-and-mortar retail customers by:

–  providing customer self-service account access that can be used anytime, anywhere

–  creating an easy and efficient product ordering workflow

–  driving revenue growth through ongoing growth marketing

 

 

Solve It Stories are tales of customer success from Salesforce and Salesforce Partners. Read this story featuring Melissa & Doug and Shift7 Digital, now.

 

Download Your Copy Now

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

In a pandemic-ridden 2020, B2B ecommerce sales for manufacturers grew year over year by 6.7% to about $458.7 billion from $430.0 billion in 2019, based on our estimates.

What was once physical and manual—in-person sales calls, manual order processing, swinging by a distribution branch for an order pick-up—is now entirely more digital. And this trend is not a temporary one.

The Key Findings from the 2021 B2B Manufacturing Report analyzes how the pandemic permanently accelerated the pace of B2B ecommerce and which manufacturers are leading the pack—including case studies on Proctor & Gamble and PPG with 6 data-packed charts.

Our CEO Andrew Walker explains in this report how to stake your claim in ecommerce to stay relevant and competitive.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Here at Shift7, we’ve worked with top-tier B2B organizations and manufacturers for a while. In that time, we’ve noticed a pattern: people poking fun at B2B for being behind the times and taking too long to embrace business-boosting trends.

You could argue there’s truth to that, but we see it differently. For proof, allow us to present the buyer’s cycle.

In B2C, it’s generally less considered and more impulsive. Less cost, lower stakes. B2B, on the other hand, is more considered and calculated. The costs are higher, as are the stakes.

See where we’re going here? B2B is not behind the times, nor is it taking too long to embrace new ways of doing business (ways like B2B Commerce, for example). Rather, B2B businesses collect data, calculate the best course of action, and identify the perfect time to implement new and lucrative systems.

Well, the time is now. B2B buyers are bringing B2C expectations to the party in larger and larger numbers, and crushing your online commerce experience for business users is a near-guaranteed way to bolster brand reputation, loyalty, and revenue.

That’s what we’ll help you do today, so let’s get started. This is your complete guide to B2B Commerce.

Get The Guide

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

We know manufacturers well at Shift7. We were raised by them, we admire them, and now, we work with them. Spending so much time with manufacturers we’ve learned one major element. They like to see the finished project.

However, getting the digital experience built isn’t the end. It’s the start.

Digital transformation is an ongoing process. Here at Shift7, we’ve constructed 7 ways you can turn your current marketing into exciting, relevant, and revenue-building growth marketing.

Download our guide and get access to some of the professional knowledge we’ve gained for manufacturers, like yourself.

 

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Manufacturers evaluating online growth strategies are weighing their options to drive revenue. Some focus on online distribution footprint, some extend their primary business model with a direct-to-consumer offshoot, and some launch and grow their own B2B ecommerce offerings to directly serve customers and dealers/distributors with an all-in-one online experience.

Whether it be for selling parts or finished goods, or for serving strategic accounts, or long-tail small customers, business models for growing B2B commerce abound, and there’s no one-size-fits-all solution.

Learn how the Melissa & Doug company not only made their transition, but grew their AOV 3x by doing it.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

A unified experience to serve a global audience and multiple brands.

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Driving revenue growth through digital demand

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Persona-based Experience Design Powers Digital Growth

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Self-Service for Environmental Express, Powered by Shift7 Rocket Commerce

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

PIM + B2B Commerce foundation in mid-size manufacturing

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Bringing a 110-year-old food ingredients producer to a Unified Experience

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Enabling self-service B2B Commerce for long-tail retail customers

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age

Modernizing the Contractor Post-Sale Experience

B2B Digital Experts

We partner with the world’s leading B2B manufacturers and distributors to build incredible digital experiences.

Lincoln Electric

A unified experience to serve a global audience and multiple brands.

FleetPride

Driving revenue growth through digital demand

USG

Bringing a 100-year-old construction products manufacturer into the digital age